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What Made jack welch JACK WELCH

How Ordinary People Become Extraordinary Leaders

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Most leaders of American companies started out as ordinary people. What prepared them for the top job? Countless more ordinary people of equal talent never developed the leadership core required to run the show. Why not?

What made jack welch JACK WELCH1? What made gordon bethune GORDON BETHUNE2? What made cathie black CATHIE BLACK3?

Based on his interviews with more than two dozen CEOs, based on his career of serving and observing such CEOs as business advisor and incorporating his additional research, Stephen H. Baum reveals the pattern of ten archetypal shaping experiences responsible for the exceptional personal growth of such people.

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“Stephen Baum’s new book What Made Jack Welch Jack Welch is practical and inspiring. The perfect leadership development guide for business students and would-be leaders.”
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Published by Crown Business
August 2007
hardcover / 288 pages
ISBN-13: 9780307337207
ISBN-10: 0307337200

1General Electric | 2CEO of Continental Airlines | 3Hearst Magazines

What Made jack welch JACK WELCH

How Ordinary People Become
Extraordinary Leaders

by Stephen H. Baum (Random House)

Most leaders of American companies started out as ordinary people. What prepared them for the top job?

Countless more ordinary people of equal talent never developed the leadership core required to run the show. Why not?

"Lessons for life about the core leadership traits of character, risk taking decisiveness and the ability to engage and inspire followers."
--Jim Clifton, CEO, The Gallup Organization

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